Crown Capital Group

MARKETING SERVICES

Strategy Session

We organize an in-depth strategic planning session to review the project, understand the developer goals and present key marketing strategies.

This intensive marketing consultation usually includes
  • Target market analysis
  • Key buyer demographics
  • Competitive/SWOT analysis
  • Product/design/pricing review
  • Cost-effective advertising
  • Promotional strategies
  • Sales process analysis
  • Sellout strategies

Sellout Strategy

Once a marketing direction is agreed upon, we carefully plan a "Sellout Strategy" designed to bring in the most qualified traffic at the lowest cost. This involves strategy, branding, budget, media buys, and consumer, investor and broker programs.

This process usually includes a successful launch to accelerate sales and cost-effective traffic to keep the sales momentum strong.

We focus on creating and manipulating core databases of consumers, brokers and investors for maximum sales.

Overview of Marketing Services

High-Impact Advertising

Highly targeted programs to bring you the most qualified traffic. The goal is to utilize innovative and cost-effective marketing strategies to deliver the highest traffic volume.

Non-Traditional Marketing

  • Web site development
  • SEO-PPC
  • Online sales programs
  • E-mails/video tours
  • Broker incentives
  • Consumer incentive programs
  • Video e-mails
  • Lead generation tracking
  • Investor relations
  • Bulk sales tactics

Traditional Marketing

  • Print ads
  • Brochures
  • Signage
  • Billboards
  • Radio
  • TV
  • Direct mail
  • Product launches
  • VIP events
  • Broker marketing